Riser Products has invented numerous products, as we
prepare to launch the next line of products we must decided how we will
describe innovative products: revolutionary or evolutionary.
Both words sound the
same; is the difference between Revolutionary-Innovative Products and
Evolutionary-Innovative Products?
First let's define
revolutionary and evolutionary and second we will see how another blogger
describes and compare the two terms with regards to innovative products.
Wikipedia’s generally definition of revolutionary is
something that has a major, sudden impact on society or on some aspect of human
endeavor.
The Free Dictionary (online) offers a simple and concise
definition of evolutionary; a gradual process
in which something changes into a different
and usually more
complex or better form.
Revolutionary Innovation seeks to
adapt the world to new ideas.
Revolutionary innovation is the
type we see and hear about most in United States. On the one hand, it can
quickly make available wondrous new products and services. On the other,
it is disruptive and expensive, and it produces unpredictable outcomes.
Revolutionary Innovation requires large pools of highly risk-tolerant
investors who are prepared to make large capital investments to try something
completely new, and those investors require, in turn, very large returns for
the few major successes that they come across.
Evolutionary Innovation seeks to
adapt new ideas to the existing world.
Evolutionary innovation dominates
in countries like Japan, but it is also broadly followed in most very large
corporations, regardless of their national heritage. Evolutionary
innovation tends to be incremental in nature and less expensive to develop than
revolutionary innovation. Evolutionary innovation focuses on preserving
or gradually changing existing fundamentals, including people, product, and
business relationships. Because the changes tend to be smaller,
investment in evolutionary innovation tends to be smaller, and because the
destruction wrought by evolutionary innovation tends to be less dramatic and
spread over a longer time frame, the costs, both in terms of dollars and in
terms social and business disruption, tend to be smaller as well.
It is unanimous, based on the Wikipedia’s
definition of revolutionary Riser
Products next line of products
are not revolutionary because they are not something that has a major, sudden
impact on society (so they must be evolutionary); based on the Free Dictionary
(online) Riser Products next line of products are evolutionary
because they will be a gradual process
in which the products will enhance existing technologies
into something better.
It is solidified: Riser Products’ next
lines of products are Evolutionary Products.
